Another kind of collective memory

what is collective memory?
What constitutes memory?
What constitutes community?

A video store that faces the threat of redevelopment, which eventually develops into a new form (public engaged, tailored made, one of its kind, re-adaptation of the classic movies) that surpises the community.

Be kind rewind is a crazy but funny movie. Basic elements of the movie: erase, rewind, reproduce, redevelop

Pop corn and pepsi and laughter = my movie watching experience. Joe Black is so into his character inside and outside the 'movie' and Mia Farrow (not in Woody Allen context), Just don't take it too serious, relax and have fun!