How far you would do for what you believe

Last night, on TV - Jamie's fowl dinner
http://www.channel4.com/food/on-tv/jamie-oliver/jamies-fowl-dinners/
I may not be completely agreed with what he proposed. Credits have to be given to him for attempting to do so. His popularity as a chef will probably be offsetted by what he did. A Chef is supposed to be associated with good food for enjoyment. But next time I remember Jamie, those horrible images of killing chickens may be recalled. He definietly has the guts to pursue what he thinks as right. I wondered how far others would do for what they believe.